Unlocking Valuable Data through Precise Fieldwork

Unlocking Valuable Data through Precise Fieldwork

28 July 2023 Biotech & Life Sciences

Elevating Insights in the Life Sciences and Biotech Industry Unlocking Valuable Data through Precise CATI Recruitment and Online Surveys

The HOK Research team played a pivotal role in recruiting participants for a comprehensive online survey focused on life sciences stakeholders. The study was commissioned by a leading market research agency, with the end client being one of the most prominent material providers for the biotech and pharma industry.

Key Challenges

This project marked the fifth wave of a repeated study, conducted in two parts: a 7-minute CATI (Computer-Assisted Telephone Interview) screener interview, followed by a 30-minute online survey. In total, 1074 interviews were conducted across a diverse sample source, including Panels, Primary Care Physicians (PCPs), and Desk Research. The survey was administered in multiple languages, including English, German, Korean, and Chinese.

Approach

The study was designed to delve into companies that provide products and services to research, testing, and manufacturing customers within the life sciences and biotech industry. The primary objectives were:

Understanding Experiences: To gather insights into respondents' experiences when working with these companies.

Brand Awareness: To gauge general brand awareness among participants.

Product and Service Usage: To assess current usage patterns of related products and services.

The end client aimed to evaluate the reception of their marketing campaigns and gain a deeper understanding of what participants seek in a brand. Importantly, the study was not intended for selling or promotion but rather for comprehending respondents' viewpoints. The goal was to empower the end client to better understand their customers, adapt future developments, and align their offerings with customer needs.

Conclusion

HOK Research's meticulous CATI recruitment and the subsequent online survey played a pivotal role in unravelling the intricate landscape of the life sciences and biotech industry. By empowering the client with data-driven insights, this study not only elevated their market understanding but also paved the way for strategic enhancements in marketing and product development.

Image

End Client:

Life-Science

Company

Year:

2023

Methodology:

CATI & Online

Mix-Mode

Country:

10+

Countries

HOK Research's meticulous CATI recruitment and the subsequent online survey played a pivotal role in unravelling the intricate landscape of the life sciences and biotech industry.

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